February 21, 2012

Jeep Commercial Analysis

1. In this commercial, the editor has edited so that the rhythm of the commercial matches with the song that comes with it.

2. The editing manipulates the passing of time by showing shots that show daylight and the night time. There are also shots of a sunset. Another way the editing shows the passing of time is by using match cuts in several different spots in the commercial.

3. One of the graphic matches is again the match cuts. This creates a sense that the person watching the commercial is the owner of the car and will be able to fulfill all the activities that the commercial sells. The match cut also shows the relevance between the car and the activities that are shown in the commercial.

1 comment:

  1. Good - you probably need to be more specific about where you see the match cuts.

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